General Rubber Company has a broad range of rubber products and related items in stock and the skilled staff to provide you with prompt information and application assistance.

As experts in supplying rubber products to a host of manufacturing and industrial businesses throughout Milwaukee,  Appleton, and greater Wisconsin and the Midwest, General Rubber Company is a valuable resource for application information.

Our factory-trained technical staff can help you select the right hose and gasket material for water, food, chemical transfer, suction or discharge, hydraulic, air/multi-purpose and acid applications. Our hoses cover a wide range of temperature and pressure specifications, and we stock the right hose ends, couplings, and clamps or ferrules to produce your hose  assemblies to the quality standards specified in the NAHAD hose assembly guidelines.

Having the right product for the job is just the  beginning, getting it to you when you need it is the key. In most cases, we're able to ship your order from our stock the day you place your order.

Parker Industrial Hose Division offers a system, called the Circle of Safety that enables qualified distributors to fabricate industrial hose assemblies that are safer and more reliable, and that substantially reduce your liability.  The Circle of Safety program actually tells the fabricator what fittings work with the hose and how to properly assemble the fitting to the hose.

As an end-user, you are receiving a “value-added” assembly that is guaranteed to meet or exceed the rated working pressure of the hose. For the first time, one single, accountable source will guarantee that specific, exhaustively tested combinations of hose, fittings and attachment methods will perform to specified application requirements.

Many of the standard fittings used in today’s industrial hose market are rated below the rated working pressure of the hose.

Parker’s Circle of Safety protects industrial users from accidents, unplanned downtime and increased liability associated with failed industrial hose assemblies. You are getting the safest product in the industry.

Hose assemblies, as precisely defined in the Parker Circle of Safety specification software package, are guaranteed to meet or exceed the rated working pressure of Parker’s industrial hoses.

General Rubber Company is proud to be your Circle of Safety distributor.  Contact Us for more information or to quote your next industrial hose assembly requirement.